Title: A Pedagogic Revolution: Early English Culinary Texts and the Common Reader
Description: Cookbooks were among the first mass-market texts in english to describe their intended readership and to design pedagogical strategies to attract that readership. In the late 17th and 18th centuries, as print culture segued into print capitalism, cookbook readers were not only told who they were (dispelling unease in an anonymous market) but who they could become by dint of following pedagogical protocols promoted by these texts. Pedagogy was deployed as a marketing strategy; readers were encouraged to feel that they were seen, known, and even catered to. in her lecture, Sandra Sherman examines how cookbook authors learned to market knowledge, and to convince consumers that printed texts could do a better pedagogical job than traditional manuscripts, apprenticeships, or communities of neighbors and friends. as readers were encouraged to see themselves as objects of these marketing appeals - and to accept that learning to cook was possible as solitary "perusers" of commercial texts they were drawn into a pedagogic revolution: the redesign of traditional knowledge to meet the imperatives of print.
Date Issued: 2011-03-10
Time: 16:13:00-05:00
Url: http://lecb.physics.lsa.umich.edu/CWIS/browser.php?ResourceId=3940
CreatorInstitution: Fordham University
Duration: 01:50:26
Creator: Sherman, Sandra
VenueInstitution: University of Michigan
VenueRoom: Tisch Hall Room 1014
VenueCity: Ann Arbor, MI
Contributor: Web Lecture Archive Project at the University of Michigan
Publisher: Web Lecture Archive Project at the University of Michigan
University of Michigan
Classification: University of Michigan -- Eisenberg Institute -- The Thursday Series Winter 2011
Resource Type: Interactive Resource (DCMI Type Vocabulary)
Format: WLAPLectureObject-v0.2
Audience: Undergraduate students
Lifelong learners
Graduate students
General Public
Language: English
Rights: Copyright 2011 by the Regents of the University of Michigan
Email Address: carma-service@umich.edu
Date Of Record Creation: 2008-07-07 05:09:00 (W3C-DTF)
Date Of Record Release: 2007-02-21 06:44:03
Date Record Checked: 2011-03-11 (W3C-DTF)
Date Last Modified: 2011-03-11 12:30:39 (W3C-DTF)
WLAPID: 20110310-umwlcd-CARMA-Mobile-161300
TapeLabel: 2011-03-10 Eisenberg Inst
WLAPID_AUTO: 20110310-umwlcd-CARMA-Mobile-161300
AggregationLevel: 2
Structure: networked
Directory: carma/2011/Eisenberg-Thursday-Series-Winter
VenueTGN: 7013304

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